Guaranteed TV

UPDATE 7th March 2014: Sony have phoned to tell me that as my TV is beyond repair, they will replace my TV with the latest model that is just about to be released. They will phone next week to organise delivery!

My 2.5 year old Sony TV started looking like this last night: red ghosting across the bottom 3/4 of the screen, with images and text ghosted for 30 seconds. 

I phoned Sony and they told me their warranty was only 12 months. I pointed out that 2011 Australian Consumer Law says TVs have to last a reasonable time, so they had to fix it or replace it. Sony told me that I could "pursue that path", but they would only honour their warranty, not the Australian Government's consumer guarantee. They offered to collect the TV from me for a fee, and then fix it for a larger fee. They opened a case file. It was completely illegal for them to even quote me a fee.

I tried phoning Bing Lee, where I bought the TV on 17th June 2011, and they told me that they don't have any repair facilities, they would only send the TV back to the manufacturer under the 12 month warranty, and as the TV is over a year old, they couldn't help me. I invoked the Australian Consumer Law with them as well, and they repeated that there was nothing they could do. I pressed and they suggested I bring the TV in so they could see the red screen, and they would see what they could do, no promises.

The CheckOut at ABC covered this last year
Australian Consumer Law Guide
Fair Trading on Consumer Guarantees and the Australian Consumer Law
The Australian Consumer and Competition Commission
Broken but out of warranty? You still have rights
CHOICE Magazine
ACCC raps Apple and Harvey Norman for deceiving customers over warranties: why The Good Guys and JB Hi-Fi could be next